Our 2012 fMRI “Neuro-economics” study of a Coordination / Temptation game scenario, carried out in collaboration with Milan based social philosopher Francesco Guala has been given an award as one of the Top 10 all time classic papers published in the APA publication JNPE. I am looking forward to traveling to Munich to accept the award at the NeuroPsychoEconomics conference at Ludwig-Maximillian University at the end of May.